Privacy Policy

Responsible Entity

Magic Awake (magicawake.com) is responsible for the processing of personal data as described in this privacy statement.

📞 Contact Information

Website: www.magicawake.com
Email: info@magicawake.com

🔍 Personal Data We Collect

Magic Awake processes personal data that you voluntarily provide to us or that is automatically collected through your interaction with our website and services. This may include:

• First and last name

• Address and shipping details

• Phone number

• Email address

• Additional personal details provided via forms, emails, or phone communication

• Your activity on our website

• Device information (browser, operating system, etc.)

🚫 Sensitive Data & Age Limit

We do not intentionally collect data from individuals under the age of 16. As we cannot always verify the age of users, we advise parents or guardians to monitor their children’s online activity. If you believe we’ve collected data from a minor without proper consent, please contact us at info@magicawake.com, and we will delete the data immediately.

🎯 Why We Process Your Data

We collect and process personal data for the following reasons:

• To fulfill your order and process payments

• To send you updates, offers, and newsletters (with your consent)

• To allow account creation and management

• To deliver products and customer service

• To personalize and improve your website experience

• To analyze browsing behavior and optimize our marketing strategies

🗓️ Data Retention

We retain your personal data only as long as necessary, typically for up to 12 months unless longer retention is required by law or to complete a transaction.

🔁 Sharing Data with Third Parties

We only share your personal data with third parties when necessary for:

• Fulfilling orders (e.g., shipping providers, payment gateways)

• Complying with legal obligations

• Improving our website and services via analytics tools

All third-party partners are required to protect your data in accordance with applicable privacy laws.

🍪 Cookies & Tracking

Magic Awake uses cookies for:

• Website functionality

• Analytics and performance optimization

• Personalizing content and advertising

When you first visit our site, you are informed of our cookie use and prompted to accept or decline.

Manage your cookies:
You can disable cookies at any time through your browser settings or delete previously stored cookies from your device.

📧 Your Data Rights

You have the right to:

• Access your personal data

• Correct inaccurate or outdated information

• Request deletion of your data

• Withdraw consent for data processing

• Object to certain types of processing

• Request data transfer (data portability)

To exercise any of these rights, please email info@magicawake.com. For verification, please attach a copy of a government-issued ID with sensitive data (photo, MRZ, ID number) blacked out.

🛡️ Data Security

We take security seriously. Your data is protected using appropriate technical and organizational measures to prevent unauthorized access, loss, or misuse. If you suspect a data breach or mishandling of information, contact us immediately at info@magicawake.com.

⚖️ Complaints

If you believe your data has been misused or your rights are not being upheld, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).